All Posts By

Jared Smith

Laule’a Wins 2018 Best in American Living™ Award

By | Announcements | No Comments

The Luxus Group is thrilled to announce that its project The Residences of Laule’a, an exclusive community within the Mauna Lani Resort on the Big Island of Hawaii, has won the Platinum 2018 Best in American Living™ Award (BALA) for their Detached Home in the Single Family Production category by the National Association of Home Builders (NAHB).

Now in its 35th year, BALA recognizes outstanding achievement by builders and design professionals in all sectors of the residential housing industry. BALA is built on the principle that all great homes start with great design, and they spotlight how building industry professionals can set their project apart with today’s highly educated and discerning home buyers. The team from The Residences of Laule’a attended the annual NAHB International Builders’ Show awards gala in Las Vegas, Nevada on February 20, 2019 to receive this prestigious honour.

The award-winning detached home in The Residences of Laule’a was designed by Wayne Morimoto of Kahiau Design Group and built by Maryl Construction. Several other outstanding partners came together to complete this incredible project:

  • Interior Design, Luxus Living
  • Developer, The Luxus Group
  • Land Planner, Kahiau Design Group
  • Landscape Design, Umemoto Cassandro Design Corporation from Kailua
YEG Departure

The Luxus Community of Owners & Adventurers

By | Luxus Vacation Properties | No Comments

I’m sitting on an airplane en route to Saskatoon, Saskatchewan to meet some of our Luxus Vacation Properties (LVP) owners. I’ve always enjoyed the anticipation that comes with take-off. A signal of new places, new faces and a spirit of adventure. And while – at a balmy -14C I’d rather be visiting an LVP property, (the Peninsula Papagayo in Costa Rica sounds pretty good right now…) I am very much looking forward to meeting some of our owners in Saskatoon. A great example of a Northern city filled with resilient, welcoming, and entrepreneurial families.

Taking off, I’m smiling as I reflect on some of the interviews and focus groups that I’ve been conducting as of late with our owners in an effort to gain their perspective on what’s going well and how we can improve. Through this process, it’s certainly become apparent to me that, while we certainly have room to improve (and have received some awesome suggestions from our owners on this), we have absolutely created something special here at Luxus.

In my previous life in the marketing consulting business, we would often ask our clients to identify a) their strengths, b) what makes them unique and c) what their clients need from them. Where these three attributes overlap, there exists a special advantage. The proverbial secret sauce that is extremely difficult to replicate, and that motivates, inspires and attracts. Based on our conversations so far, I am beginning to understand, from our owners’ perspectives, what this might look like for Luxus.

It will take some time to properly reflect on this, but I think a conversation with one of our families, a successful dentist and his wife from Edmonton provided me with an excellent starting point.

“We love Luxus for so many reasons but to narrow it down, it all stems from the special feeling that we experience when we walk through one of the properties’ entrances with our guests and family members. There’s an immediate sense of relief – like we’ve arrived at our home away from home. The kitchen is well stocked, the bedding is in excellent condition and the family before us has usually left a few extra bottles of wine for us to enjoy. If we’re bringing new guests, we have a sense of pride, pride that only comes with ownership. And then we get giddy with that wonderful sense of anticipation for the life-long memories that we are about to create together.”

I’m looking forward to more conversations like these when I land here shortly in Saskatoon, and I can’t wait to become more deeply ingrained in this special community of owners, investors, adventurers, vacationers and travellers.

Meanwhile, if you are a Luxus owner and would like to offer some additional feedback, please reach out! And if you are new to our site but curious about what we’ve been up to and what we have to offer, our door is always open. Visit the Luxus Vacation Properties page and take a look at a small sample of our properties.

Welcome to Momentum: The Luxus Group Blog!

By | Announcements | No Comments

Please allow me to introduce myself. My name is Jared Smith, and I have recently made the exciting leap from my business of 20 years (I am the former owner of Incite, a strategic marketing and communications firm) to join The Luxus Group. My primary role will be to help lead our marketing and sales efforts towards a strategic, thoughtful and proactive path to sustainable growth.

I have been an ambassador, referrer and advisor to Luxus for nearly 10 years, and over that time I have watched this incredible business grow from a concept (with no infrastructure or track record) into an industry-leader that combines the advantages of property ownership with the benefits of varied, consistent and luxury travel experiences.

Whether you are an owner, an investor, an approved user, a friend, or just passing through – welcome! Over the past 10 years, our team at Luxus has managed over 10,000 vacations for 400+ families and we have amassed an incredible wealth of knowledge on topics that include:

  • renting equivalent vacation homes
  • understanding the differences between renting and owning a second home
  • personalized travel concierge services
  • trends in vacation home architecture
  • luxury travel and lifestyle
  • hidden destinations and experiences
  • vacation planning and design
  • the connection between mental wellbeing and vacations
  • … and so much more.

Our blog will provide you with regular insights on all of these topics and more and will also be a resource for us to share your own experiences and vacation insights. Please subscribe to our feed, visit us often and follow our social platforms!

Thank you so much for visiting. We’re looking forward to the conversations and engagement.


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